European Cycling Heritage · Andover, MA
Where Italian
Craftsmanship
Meets the Road
Bianchi. Wilier. Look. Decarolis. We bring the world's finest cycling brands to New England — with expert fitting, same-day repairs, and a story worth riding for.
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🔧
Same-Day Minor Repairs
Walk-ins welcome
📐
FREE Bike Fitting
With every new bike
📦
FREE Shipping Over $99
Nationwide delivery
🇮🇹
European Heritage
Bianchi · Wilier · Look
🔥 Live Deals
Manufacturer Specials
Direct from our brand partners — limited time offers detected automatically. Prices updated daily.
NiteRider
−99%
Up to 250% Off on Partner Brands, Https://Cdn2.Judge.Me/Cdn/Widget_Fronten
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Cane Creek
−99%
Up to 330% Off on Titanium Cranks, Faster With The Turn Of A Dial
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Cane Creek
−99%
Up to 234% Off on Titanium Cranks, Faster With The Turn Of A Dial
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WTB
−99%
Up to 253% Off on Best Sellers, Https://Cdn2.Judge.Me/Cdn/Widget_Fronten
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NiteRider
−99%
Up to 250% Off on Partner Brands, Stay In The Know With Niterider
Shop NiteRider →
Crankbrothers
−99%
Up to 137% Off
Shop Crankbrothers →
Cane Creek
−99%
Up to 114% Off on Titanium Cranks, Faster With The Turn Of A Dial
Shop Cane Creek →
NiteRider
−70%
Up to 70% Off on Partner Brands, Https://Cdn2.Judge.Me/Cdn/Widget_Fronten
Shop NiteRider →
100%
−70%
Up to 70% Off on Your Cart Is Empty, Bruni Armega® Le
Shop 100% →
100%
−70%
Up to 70% Off on Your Cart Is Empty, Fdj United-Suez Collection
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100%
−70%
Up to 70% Off on Your Cart Is Empty, Red Bull-Bora-Hansgrohe Collection
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100%
−70%
Up to 70% Off on Your Cart Is Empty, Spring 2026 Sunglasses
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The Shop
Featured Bikes & Gear
In Stock
Vittoria
Vittoria Corsa Pro Tire - 700 x 30, Tubeless, Folding, Black, 4C Race, Graphene, G2.0
$106.99
In Stock
Campagnolo
Campagnolo Super Record Ergopower Wireless Control Lever and Brake Caliper - Left/Front, 12-Speed, 160mm Hydraulic Disc Brake Caliper
$0.00
In Stock
Maxxis
Maxxis Minion DHF Tire - 29 x 2.5, Tubeless, Folding, Black, 3C MaxxGrip, EXO+, Wide Trail
$94.00
$104.00
In Stock
e*thirteen
e*thirteen Helix Race GR Direct Mount Chainring - 36t, For use with Helix Race GR Crank, Black
$72.95
In Stock
Expert Service
Same-Day Repairs · Professional Fitting
Tune-Ups & Repairs
Basic tune: $170 · Most repairs same-day
Full drivetrain adjustment, brake calibration, wheel truing, and safety check. Walk-ins welcome for minor repairs — flats, cables, adjustments.
Bike Fitting
From $180 · FREE basic fit with new bike
We adjust saddle height, reach, and cockpit for maximum comfort and power. Every new bike purchased with local pickup includes a complimentary basic fitting.
Custom Builds
Decarolis custom frames from Italy
Work directly with our team to spec your dream bike. As the exclusive New England dealer for Decarolis custom frames, we build bikes nobody else can.
What Riders Say
Trusted by the Andover Cycling Community
⭐ 5.0 on Google Reviews
★★★★★
"Best bike shop I've ever walked into. Jose genuinely cares about getting you the right bike. The fitting service is incredible — completely changed my riding."
★★★★★
"Got my Bianchi Infinito here and the free fitting sealed the deal. Knowledgeable staff, honest recommendations, and turnaround on repairs is lightning fast."
★★★★★
"Finally a bike shop that carries real European brands. The Decarolis custom build Jose helped me spec is the most beautiful bike I've ever owned."
2022
Founded
8+
Premium Brands
44+
Component Partners
Our Story
Passion Built Into Every Ride
SOTO Cycles was born from a love of cycling that crosses continents — Dominican heritage, Italian craftsmanship, and a personal transformation that led Jose Guzman-Soto to open the shop he always wished existed.
Read Our Story →