SOTO Rewards
Spend more.
Save on what
matters most.
Earn points with every purchase. Hit a tier and unlock a discount off your most expensive item — automatically applied at checkout, forever.
How It Works
Three steps.
Real savings.
Shop & earn
Every dollar you spend in-store or online earns 1 point. Give us your email at checkout — we handle the rest. No app, no card to carry.
1 pt per $1 spentReach a tier
Once your lifetime points hit a threshold, you unlock that tier's discount permanently — tiers never drop, no matter what.
Silver at 500 pts · Gold at 2,000 · Platinum at 5,000Save at checkout
Enter your email in the Rewards field at checkout. Your tier discount is calculated and applied to the single most expensive item in your cart — automatically, every order.
Stacks with promo codesMembership Tiers
The higher the tier,
the bigger the discount.
- 1 pt per $1 spent
- Birthday bonus points
- New arrival alerts
on every order
- 1 pt per $1 spent
- Birthday bonus points
- Free basic tune-up (annual)
- Priority service scheduling
on every order
- 1 pt per $1 spent
- Free shipping on all orders
- Free annual bike fit ($180 value)
- Exclusive member pricing events
maximum reward — every order, forever
- 1 pt per $1 spent
- Free shipping always
- Free annual bike fit
- Exclusive events & first access
- Complimentary annual component service
See exactly what
you save.
You're a Gold member (2,000+ lifetime points). You add a Bianchi frame ($3,200) and a Campagnolo groupset ($1,450) to your cart.
At checkout, the 7.5% discount applies only to the frame — the more expensive of the two. The groupset stays at full price. No code needed.
Your Account
Check your points & tier
Look up your balance
Enter the email you use when shopping with us — in-store or online.
Questions
Common questions
Which item gets the discount?
The single highest unit price in your cart. If you have a $2,000 frame and a $50 pump, the percentage applies to the frame only — the lower-priced item stays at full price.
Does the discount apply on every order?
Yes — every single order, automatically, for as long as you hold that tier. There's no limit on how many times you use it.
How do I sign up?
Just make a purchase and give us your email. Your account is created automatically — no app to install, no loyalty card to carry.
Does it stack with promo codes?
Yes. Your tier discount applies to the highest-priced item, and any promo code applies to the order subtotal. Both deduct before tax is calculated.
Can my tier ever drop?
Never. Tiers are based on lifetime points earned — that number only goes up. Hit Silver and you're Silver for life, regardless of returns or redemptions.
Do in-store and online purchases both count?
Absolutely. Points and tier are the same whether you shop online or visit us at 26 Essex Street in Andover.
Do points expire?
Points are valid for 2 years from the date earned. We'll send you a reminder before any points expire.
Still have questions?
Call us at (978) 270-4895 or stop by the shop. We're happy to look up your account and walk you through your benefits in person.