Two Worlds. One Passion. Every Ride.
SOTO Cycles was born at the intersection of Latin American spirit and European cycling tradition — a boutique shop for cyclists who believe in riding the best.
Built on a Lifetime of Cycling
SOTO Cycles was founded by Jose Soto, whose passion for cycling took root long before the shop ever opened its doors. From early rides in the Caribbean to discovering the world of Italian racing bikes, cycling became more than a hobby — it became an identity.
After years of riding, wrenching, and learning the craft from the ground up, Jose saw a gap in the Merrimack Valley: serious cyclists deserved a shop that matched their ambitions. A place where Bianchi frames weren't just stocked — they were understood.
In 2022, SOTO Cycles opened at 26 Essex Street in Andover, bringing European cycling heritage to New England with a personal touch that no big-box retailer could replicate.
Say Hello →European Craft. Personal Service.
We built SOTO Cycles around a simple belief: the best cycling experience comes from riding the best equipment, set up precisely for you. That means no cutting corners on components, no one-size-fits-all advice.
We carry Bianchi, Wilier, Look, and Campagnolo because these brands embody decades of racing heritage and engineering excellence. We pair them with a service department that treats your bike like the precision instrument it is.
Whether you're building your first road bike or optimizing your third race machine, we give you the same level of attention — and the same honest advice.